A few weeks ago we posted a story about how before his death Steve Jobs was mulling over the idea of trying to create an Apple-controlled cell network independent of any of the carriers. Based on recent publications by Consumer Reports, it’s not hard to imagine why this might have been an attractive idea (beyond all of the additional profit Apple would have been able to keep):
Consumer Reports’ latest ratings survey of cell phone carriers revealed that Verizon Wireless scored the highest satisfaction score out of the four major U.S. service providers, earning particularly high grades for texting and data service. Verizon was followed closely by Sprint and T-Mobile USA, but all three companies earned scores lower overall than their figures from last year. AT&T was at the very bottom of the list for the second year in a row. While AT&T’s satisfaction score in 2011 wasn’t as bad as its score from 2010, the Dallas-based cell phone provider, which recently discontinued its bid to acquire its better rival T-Mobile, still ranked at the bottom of the pack. Last year, AT&T was the only carrier for the Apple iPhone, but still managed to receive the lowest scores.
It’s interesting that the two additional companies Apple chose to do business with after AT&T (who they only picked originally because they were able to negotiate the most favorable deal with them after AT&T essentially capitulated to all of their terms) were the two highest rated companies for network satisfaction.