March 4th, Google announced project NOVA – a wireless service exclusive to Google’s Nexus 7. Project NOVA is not your typical cell network, instead of creating an infrastructure of towers the way carriers such as AT&T do, Google will be reselling service from Sprint and T-Mobile. The focus of this new service is intelligently switching between wifi and cell connection.
This is the most recent of Google’s many initiatives to provide high quality internet coverage around the world. Google Fiber, another component of this initiative, brings high speed fiber internet to cities across the US, such as Kansas City.
Additionally, Google has been pursuing bringing internet coverage to hard to reach areas around the world using balloons with Project Loon. For 5 dollars a day those in range of a balloon would have access to a 4G internet connection. Google seems to have its sights set on areas currently out of reach of the internet, largely in the Southern Hemisphere. In June 2013, Google launched small trial runs in Australia and New Zealand, and it now seems Google is preparing to move the project forward on a larger scale. Google also recently acquired Titan Aerospace, a company specializing in solar powered drones, possibly to apply the drone technology to Project Loon.
Google is working towards making accessibility to internet a priority and it seems Project Nova is the next step.
Project NOVA will bring more opportunities to Android tablet development and the future of mobile development. The tablet’s need for a constant wifi connection limits the user, and is a big reason why tablets and the development of compatible applications are less popular in the mobile world. Our clients will be able to expand their marketing capabilities to tablet users and will no longer be restricted solely to mobile phones. Project NOVA will not only be a big breakthrough for Android development, but will also open the doors for other tablets.