While its styling has refined over successive generations, you don’t buy a Porsche for how it looks. You buy one for how it works. And the same could be said of a BlackBerry. The favorite communications tool of businesspeople worldwide and a number of private consumers as well, the BlackBerry is – like a Porsche – more about function than form. Leave it to Porsche Design, then, to up its style factor.
Porsche has been thought of as a design inspiration for many great pieces of technology (Steve Jobs, for example, credited Porsche as a design inspiration for the first Macintosh), but this seems pretty lame. Add to that the $2,000 price tag, and it gets even sillier. As RIM continues to slide further downhill, I’m not sure which is worse: this, or BBX?
Here’s my Porsche… See the resemblance?